By ELMIRA BAYRASLI
It couldn’t be the 4th of July without the neighborhood lemonade stand – that all-American symbol of entrepreneurship. So many American start-up tales involve lessons learned from this childhood exercise. The one Suzie runs in this Verizon commercial offers many.
Here are a few that other entrepreneurs might consider:
* Suzie hires for the future. While she may go to a greying boardroom to raise capital, she recruits those with little experience but tremendous potential (and knowledge of the market) to help her implement her idea. Execution isn’t a concept. Make sure you have people that can deliver.
* Suzie hires an adult as an assistant. She recognizes that experience doesn’t just come at the top. There is benefit to having those with stories and scars to help at the ground-level. Grey does, after all, start at the roots.
* Suzie doesn’t let go of her interests. “A slide or monkey bars,” will do just fine for this young lady as she talks to an architect helping her design her lemonade empire. She may have swapped pigtails for tailored suits, but won’t give up the things that make her happy – or allow her to have fun.
At the end of the day, fun is what entrepreneurship should be. Happy 4th of July.
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