Predictions are by 2012 about 50% of all mobile phones will be smart phones. These newer devices offer high-definition touchscreens interaction, location-awareness, camera interfaces, and an “always on” Internet connection. If this is not enough, there is the easy download of “apps,” making it simple for anyone to add new programs to their phone, and shoppers have a powerful tool in their hands to check prices, read reviews, locate products, manage lists…and just about any other shopping feature imaginable. And, the phone manufactures are all competing with each other to see who can produce the next latest and greatest mobile device.
Retailers who plan to stay ahead of the game are introducing new technologies into their stores. The QR code in my previous post will be seen everywhere in the future. Not only will customers be able to scan the code of details about the product, their phone will also replace their wallet and credit card when they check out. Retailers will also be sending ads to customers via the phone, and with GPS info they will know when the customer is in their neighborhood so they can send out a quick message to lure the customer into the store.
The possibilities are endless when it comes to all of the changes ahead in the future using mobile devices. Some older retails will shy away from the trend, while younger ones will take it all in stride since they live on their phone now. How do you see this impacting your retail business?
No comments:
Post a Comment